CLIENT PROFILE

Our team of nerds strategized and executed a 360 full-service marketing campaign for Troy Granite from business card design to digital marketing, social marketing, video production, online and offline commercials, billboard placements.

As a result, Troy granite was selected by inc 500 as the 676 fastest growing company in the USA and second fastest growing company in Delaware.

• RETARGETING: We understood that granite countertop purchases often involved a longer term decision process for consumers. We used retargeting ad’s to help keep the desire fresh in the consumer’s mind.

• We knew that there needed to be several steps to this process so we created a strategy that would target the key areas: landing pages, competitors, retargeting and website.

• COMPETITOR ANALYSIS: We monitored the ads that their competitors were placing to ensure that the ad’s we were creating were stronger and more compelling for a consumer. Additionally, we monitored keywords to ensure that our bids were beyond the bid competition on the market.

• With our “nerds” digital marketing skills and expertise, we were able to increase Troy Granite’s amount of completed Free In-Home Estimate forms online. After working with Cool Nerds Marketing, we have been able to increase this number to hundreds per week, per location, which has resulted in 8-10 in-home installations a day!