We launched the filter 6/14/17 and have had over 1,333 uses in less than 24 hours!
Snapchat is a growing platform in our world and communities! Many of our nerds are University of Delaware alumni or live in local areas, one noticed that Newark did not have enough cool filters, so we put our graphic nerds to the test! We chose to focus on Newark, DE as a core area where audiences would engage and appreciate a community Snapchat filter!
Our design team wanted to create something that was fun, energetic and that represented the college town. After sketching a few different depictions of the blue hen, the mascot of the University of Delaware, and feedback from the entire Cool Nerds Marketing team we decided to go for an artistic and stylized approach. From there it was decided to use the main colors of the university, small circle and line elements to emphasize the festive feel.