Digital marketing is not as easy as it looks yet several people try doing it themselves and this can be a big problem! Many individuals with limited digital marketing experience and skills consider themselves experts and this mentality can be very expensive.
Digital marketing is more of a science than a practice yet that fact is often overshadowed by various marketing efforts as marketing professionals of today are forced to wear many hats.
But guess what, just because you may have set up some digital ads in the past on a platform such as Google AdWords Express, you may not be a digital marketing expert.
In order to run a successful digital marketing campaign, you need a mix of everything Google has to offer. Display ads, retargeting, mobile ads, DoubleClick, HTML 5 ads, YouTube video, overall PPC and SEO and the list goes on and on…
So what is important for a digital marketing campaign? Many people think that as long as a campaign is getting impressions, and depending on the purpose of the campaign, this may be true. However, a campaign should always have a specific purpose and specific goals that can be recorded and monitored in order to continuously optimize for the best possible campaign performance.
What is needed for a successful campaign? To get people’s attention you need a great message to promote your products or services to a targeted audience. In order to get your message across, you need professional ad designs and when people click on your ads, you need a professional and purpose driven landing page to explain your offer and capture visitor information or force a call to action.
Cool Nerds Marketing has dedicated, Google certified, digital marketing professionals to run your online advertising campaigns. Our graphic design team can create your display and HTML 5 ads using the most current tools and follow all online advertising guidelines set forth by the Interactive Advertising Bureau (IAB). Don’t have a beautiful and secure website to send traffic to? Cool Nerd’s web designers can build you a single landing page or a fully interactive and responsive website.
Though you may feel you are saving money by doing your digital marketing on your own, you may in fact be wasting spend and missing opportunities to gain new customers, leads or revenue.