Marketing to Millennials

Marketing to Millennials

Gokce Arslan | Social Media Strategist Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as...
Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy   Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...
What You Should Know About Shadow Banning

What You Should Know About Shadow Banning

What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not...

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