What Does Your Brand Look Like? Kristian Segelken, Creative Director If you had to describe the look of your brand in just a few words, what would it be? Clean and colorful, natural and neutral, or maybe somewhere in between? Finding the look of your brand might seem...
A logo refers to a symbol or an emblem mark that organizations adopt enable its customers and potential clients to identify its commodities in the market. As such, business enterprises use logos to differentiate their goods or services. As such, logos play a crucial...
May 6, 2019 by Mike Cikrik | Graphic Designer Graphic design is an art where various pictures and texts are combined to make advertisements and magazines. The world is changing and so is graphic design technology. It is evident that graphic design is being used...
Before exploring the ins and outs of what makes a logo design effective, let us take a brief moment to reflect on what exactly a logo is, and what it is not. A logo, simply put, is an identifier; it is also a device used to build brand recognition, build trust and...
Why is Color Psychology Important in Marketing? We see color as a crucial component in our marketing and web design strategies because color has a very powerful effect on how site visitors react to goods and services on a web page. An effective use of color psychology...
Three Tips for Selecting a Press Release Media Contact A press release represents the most fundamental tool used to make a connection with the media. A key element of a press release is the designation of a media contact. The media contact is a person named in a press...
