Typography 101

Typography 101

For marketing and advertising purposes, creative projects often need to use some sort of a message that cannot always be conveyed with imagery alone. Typography is one of the most important tools for graphic designers. Projects and designs including textual content...

Effective Logo Design Tips

Before exploring the ins and outs of what makes a logo design effective, let us take a brief moment to reflect on what exactly a logo is, and what it is not. A logo, simply put, is an identifier; it is also a device used to build brand recognition, build trust and...

What Makes Cool Nerds a Creative Agency?

What makes Cool Nerds Marketing a “Creative Agency”? Working in the creative services industry, one of the most difficult questions we attempt to answer is, “what does your company do?”. Most agencies offer certain ranges of services, and most are often...

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