Marketing During a Crisis Olivia Roehm | Account Executive Crisis times are uncertain; no one likes it, but marketers get through uncertainty every day. It’s all about testing, optimizing, trying again! Because of our natural adaptability, we shapeshift into an...
Minimalism emerged during the early 1960s in the USA as a rejection of abstract expressionism art. At the time, artists believed in stripping emotion from the artwork as well as any metaphors or symbolism. Aesthetically, minimalism art is a literal presentation that...
What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence...
Ryan Goldberg | Head Graphic Designer Spark AR is a product from Facebook that allows you to create augmented reality effects for Facebook and Instagram. It will enable you to make filters for either platform that can accomplish many goals in a couple of different...
How to Get Online Consumers to Love Your Brand Building a reputable brand is one of the sure-fire ways to create long-term business success. When you solely focus on factors like price, discounts, and direct marketing, you can make sales. Unfortunately, though, you...
SEO vs PPC To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often...
