Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy   Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...
Advertising: Pros and Cons of Sponsoring a Podcast

Advertising: Pros and Cons of Sponsoring a Podcast

  By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and...

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