Planning an Influencer Marketing Strategy Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...
By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and...
Optimize Your Website and Improve Your SEO When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you’re making your site more visible. Targetted keywords and search...
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can...
What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not...
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key...
