Copywriting vs. Design: What Comes First?

Copywriting vs. Design: What Comes First?

June 18, 2019 by Amanda Pearl | Project Manager Ah yes, the unsolved question that has been deliberated for years – which comes first “the chicken” or “the egg”? Some say it was the chicken, for others, it has to be the egg. When it comes to creative processes, it can...
Conversational Marketing VS Promotional Marketing

Conversational Marketing VS Promotional Marketing

June 17, 2019 by Olivia Roehm | Account Executive In 2019, businesses and consumers are able to communicate on a massive scale that has never been seen before.  Whether communicating on social media platforms, or using a 24/7 chatbot services, it is becoming readily...
Focus On Your Customer, Not Your Competition

Focus On Your Customer, Not Your Competition

By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in...
So Bad It’s Good

So Bad It’s Good

May 28, 2019 by Peyton Beard | Social Media Specialist Image Credit: Katerina Kamprani Let’s face it: there’s a lot more bad design in the world than good. Designers and non-designers alike LOVE to point out, praise, and analyze good design when they see it, but...

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