Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy   Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...
Advertising: Pros and Cons of Sponsoring a Podcast

Advertising: Pros and Cons of Sponsoring a Podcast

  By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and...
What You Should Know About Shadow Banning

What You Should Know About Shadow Banning

What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not...
The 5 Key Elements of a Marketing Campaign

The 5 Key Elements of a Marketing Campaign

The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key...

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