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Generation Z – The Consumer Culture of the Future

February 1, 2019 | by Olivia Roehm, Account Executive Move over Millennials, the Gen Z train is coming in hot!  It’s no big secret that Gen Z already generates billions of consumer spending dollars.  Studies estimate that by 2020 Gen Z will make up nearly 40% of...

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Branding: Why It’s More Important Than Ever

January 22, 2019 | by Amanda Pearl, Project Manager Can you name these companies just by looking at their logos? These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also...

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Testing Work-Flow for Facebook Advertising

How do you test Facebook advertising and make sure it'll get you results? So. Much. Testing. Have you ever been overwhelmed by all the testing opportunities and data to interpret from Facebook? While endless testing options may sound appealing at first, I consistently...

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2019 Marketing Strategies

A lot happened in the digital marketing world in 2018. Some of the more significant happenings were when Facebook, Twitter, and Google gave statements before the Senate. While these moves made advertisers uncomfortable, it only slightly affected how we use digital...

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2019 Design Trends

by Mike C. | Designer | Trends come and go because that’s what trends do. Keeping up with the Kardashians and the latest trends in fashion is important but it’s also crucial to be prepared for the trends that will be upcoming in 2019. 2019 will bring us a collection...

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What is SEO?

What is SEO? SEO is an abbreviation that stands for search engine optimization. If you own a business or run a website, you’re likely going to want to familiarize yourself with the basics of search engine optimization. Having a good SEO plan in place can make or break...

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