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Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy

Planning an Influencer Marketing Strategy   Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...

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Advertising: Pros and Cons of Sponsoring a Podcast

Advertising: Pros and Cons of Sponsoring a Podcast

  By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and...

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What You Should Know About Shadow Banning

What You Should Know About Shadow Banning

What You Should Know About Shadow Banning Kristian Segelken - Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow...

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