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How to Get Online Consumers to Love Your Brand
How to Get Online Consumers to Love Your Brand Building a reputable brand is one of the sure-fire ways to create long-term business success. When you solely focus on factors like price, discounts, and direct marketing, you can make sales. Unfortunately, though, you...
Five Reasons You Should Hire an Agency to Run Your Company’s Social Media Accounts
Over the last decade, social media platforms have exploded in popularity. For businesses, these online outlets present a chance to communicate directly with existing and prospective customers. To achieve the best possible results, many companies have turned to...
Planning an Influencer Marketing Strategy
Planning an Influencer Marketing Strategy Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these...
SEO vs. PPC – How to Figure Out What Your Business Needs
Both PPC and SEO have their own sets of advantages and disadvantages to increase the visibility of your website in search engine results.
Advertising: Pros and Cons of Sponsoring a Podcast
By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and...
Optimize Your Website and Improve Your SEO
Optimize Your Website and Improve Your SEO When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you're making your site more visible. Targetted keywords and search...
Why It Is Vital Your Business Has a Digital Marketing Plan
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can...
What You Should Know About Shadow Banning
What You Should Know About Shadow Banning Kristian Segelken - Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow...
The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key...
What Makes One Logo Design Better than Another?
A logo refers to a symbol or an emblem mark that organizations adopt enable its customers and potential clients to identify its commodities in the market. As such, business enterprises use logos to differentiate their goods or services. As such, logos play a crucial...
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