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Tiktok: The 15-second marketing opportunity
Tiktok: The 15-second marketing opportunity Alina Peon | Cool Nerds Marketing Intern I can’t lie, these past weeks I’ve spent countless hours on TikTok like most teens and young adults my age. TikTok proves to be a relaxing activity and a couple laughs - a pick-me-up...
Which Pandemic Shopper Habits are Here to Stay?
Which Pandemic Shopper Habits are Here to Stay? Olivia Roehm | Account Executive Predictions of when the crisis will end seem to be impossible to judge, however, there are some stark consumer habits that have sprung up from the crisis that will change the economic...
Marketing During a Crisis
Marketing During a Crisis Olivia Roehm | Account Executive Crisis times are uncertain; no one likes it, but marketers get through uncertainty every day. It’s all about testing, optimizing, trying again! Because of our natural adaptability, we shapeshift into an...
Minimalism
Minimalism emerged during the early 1960s in the USA as a rejection of abstract expressionism art. At the time, artists believed in stripping emotion from the artwork as well as any metaphors or symbolism. Aesthetically, minimalism art is a literal presentation that...
Building an Online Presence
What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence...
What is typography? Deep look into typography.
Typography Graphics has been one of the leading forms of art of this century. From the picture making to the writing style, graphics are involved in every step of the modern art culture of the poster, writing or other forms. It has been observed that without the...
Marketing to Millennials
Gokce Arslan | Social Media Strategist Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as...
Spark AR: A new asset for you and your brand
Ryan Goldberg | Head Graphic Designer Spark AR is a product from Facebook that allows you to create augmented reality effects for Facebook and Instagram. It will enable you to make filters for either platform that can accomplish many goals in a couple of different...
Increasing Your Productivity At Work: 5 Easy Steps
Amanda Pearl | Project Manager Work smarter not harder. One of my favorite phrases. From my parents to my soccer coaches, it’s something that my mentors have always harped on to help me be more efficient at what I was doing. Look, sometimes work can be just plain...
What Does Your Brand Look Like?
What Does Your Brand Look Like? Kristian Segelken, Creative Director If you had to describe the look of your brand in just a few words, what would it be? Clean and colorful, natural and neutral, or maybe somewhere in between? Finding the look of your brand might seem...
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