Digital Advertising



A luxury car brand facing increased competition needed an effective way to reach potential customers in ideal moments. The solution was a series of geofencing campaigns which allowed them to increase brand awareness among an audience of prospective buyers who had shown significant interest in other brands.

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To accomplish this, we developed a meticulously planned geofencing strategy. We used the same GPS technology employed by government mapping systems to accurately fence competitor locations and build audiences which were segmented and advertised to in real time. Access to specific location data allowed us to attribute a 37% increase in qualified leads to the influence of our geofencing campaign.

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