Advertising: Pros and Cons of Sponsoring a Podcast

Marketing podcast

  By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and 22% in the past week.” Even marketers are growing in the […]

Optimize Your Website and Improve Your SEO

When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you’re making your site more visible. Targetted keywords and search phrases are also important for SEO. People rely on search engines Users and consumers rely heavily on search engines when […]

Why It Is Vital Your Business Has a Digital Marketing Plan

2020 Digital Marketing

Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can take place via a digital marketing plan. Unfortunately, it is common […]

What You Should Know About Shadow Banning

Shadow Banning

What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow banning is actually real. While these are important questions, […]