THE CPG MARKETING AGENCY FOR BRANDS THAT INTEND TO WIN.
An independent CPG marketing agency for brands ready to win their category. Strategy, paid media, social media, influencers, creative, and retail — operated as one system by senior teams who've done this before.
Show Me What's PossibleCPG Marketing Agency
For Food, Beverage & Consumer Brands
The Position
Who we work withWe're a CPG marketing agency for the brands willing to argue with their category — the founders building the next decade of food and beverage, wellness, supplement, beauty, and household brands. The marketing teams who know "playing it safe is the actual risk."
We don't work with brands that want a vendor. We work with brands that want a growth partner who will tell them when their creative is boring, their media plan is lazy, and their retail strategy is leaking velocity.
The Wiring
One system, one scoreboardMost brands don't have a channel problem. They have a wiring problem: the social team has never seen the trade calendar, the media buyer doesn't know which doors just opened, and nobody is measuring the thing that decides whether you keep the shelf.
Social media, influencer programs, creative, paid media, and retail activation run as one connected program under one senior team — not five vendors optimizing toward five different definitions of success. Hire us for one service or the full program — the work connects either way.
The Stakes
Emerging or heritageWhether you're an emerging brand pushing to grow on DTC, Amazon, and retail, or a heritage brand protecting hard-won ground — the goal is the same: take share.
In your first 500 doors, that means proving sell-through fast enough to earn the next chain — across Whole Foods, Sprouts, Kroger, Wegmans, Publix, Target, and the regional independents where velocity stories start. At scale, it means defending facings, holding velocity through a category reset, and stopping the slow bleed to a newer competitor with better creative.
The Scoreboard
What we report onUnits per store per week. Repeat rate at 60 and 90 days. New-to-brand percentage on Amazon. Contribution margin after fulfillment. The numbers a retail buyer actually renews a PO on.
Reach and engagement matter, but they're inputs. They are not the reason anyone keeps the shelf.
Independent
How we're builtAn independent agency working with CPG and food and beverage brands nationally, since 2014.
No holding company margin targets. No incentive to sell you a channel you don't need. The senior people in the pitch are the senior people on the account.
Launching a new SKU, entering a new chain, scaling DTC and Amazon at the same time, or defending a shelf position you fought hard to get — that's the work.
Tell us what you're up against →THAT SELLS.
CPG and F&B creative built to stop the scroll and move product off shelves.
Social Media Marketing
A CPG social media agency for brands competing at retail and online.
As a CPG social media agency, Cool Nerds Marketing helps consumer brands build awareness, drive demand, and stay relevant across platforms like Instagram, TikTok, and YouTube.
Our social campaigns reach millions across Meta, TikTok, and YouTube — driving clicks, sales, and culture.
Social media marketing isn’t just another channel. It’s where CPG brands build awareness, connect with consumers, and drive real engagement—every single day.
At Cool Nerds Marketing, we’re a social-media-first agency built for modern brands competing at retail and online. We create content, manage campaigns, run influencer programs, and lead community management with clarity, speed, and consistency. Whether you’re in food and beverage, health and beauty, or consumer goods, we know how to keep your brand active and aligned across every platform.
We understand what you’re juggling—tight timelines, internal approvals, retailer demands, and performance goals. Our team becomes your team. You get experts who are fast, flexible, and focused. We’re here to help your brand stay sharp, relevant, and ahead of the curve.
If you’re searching for a CPG social media agency that actually gets your world—and delivers creative, strategic work that supports your goals—we should talk.
Influencer & Affiliate Partnerships
We build and manage creator partnerships across every model — matched to your brand, your product, and where it's headed.
There's no single way to work with creators, so we don't force one. We run the full range of influencer programs — product and gifting, paid influencer campaigns, brand partnerships, and affiliate — and match the right model to your brand and your goals. From sourcing and vetting the creators to running the program end to end, we handle it.
CPG Content Creation Services
Content built for CPG brands in food, beverage, and consumer goods — made to perform across social media, paid advertising, and retail-driven campaigns.
Great visuals do more than grab attention — they tell your brand's story in a way your audience remembers. From bold photography and engaging videos to dynamic animations, we bring your ideas to life.
We've worked with CPG brands, food and beverage companies, and pharmaceutical businesses, so we know how to create content that fits the needs of these industries.
Every project is built with your goals in mind. We consider where your audience spends time — Instagram, TikTok, or YouTube — and optimize your visuals for those spaces, so your content looks amazing and delivers impact no matter where it's seen. When you're ready to create visuals that stick, Cool Nerds Marketing, a creative agency, is here to help.
Services Built To Move Product.
Brand Activation
Your product is on shelf. Now make people care that it's there.
Most launches die quietly — a new SKU shows up at retail, nobody hears about it, and velocity never gets a chance. A brand activation agency exists to make sure that doesn't happen to you. At Cool Nerds Marketing, we build CPG brand activations that give shoppers a reason to notice, talk, and buy — in stores and in feeds.
We focus on digital-first activation: social-led launch moments, influencer integrations, geotargeted campaigns around your retail doors, and retail experiences built for participation, not just impressions. Whether you're launching a product, owning a cultural moment, or defending shelf space in a crowded set, every activation is concepted, produced, and executed end to end by our team.
Activations work when they're connected to the rest of your marketing — the same idea showing up in a shopper's feed, at the demo table, and on the display. That's how activation turns into velocity, and velocity is what keeps buyers reordering.
Explore brand activation services → Integrated Marketing
Your shopper sees your brand in six places before they buy. Make all six agree.
Fragmented marketing is the most expensive kind. One agency runs your social, another buys your media, a freelancer does the creative — and the shopper gets six slightly different brands. As an integrated marketing agency for CPG, we run the whole system as one: paid social, programmatic, CTV, retail media, and out-of-home, all pulling in the same direction.
We think in systems, not silos. The creative, the placements, the audience logic, and the feedback loop are designed together — so whether someone meets your product in a TikTok, a store display, or a Hulu pre-roll, it's unmistakably the same brand with the same message.
The payoff is compounding: connected campaigns lower your effective CPM, tighten your retargeting, and turn scattered spend into a single measurable engine. No fragmentation. No wasted budget. Marketing that flows together and actually makes sense.
Talk through an integrated plan → Amazon Marketing
Amazon is your biggest shelf. Most CPG brands treat it like an afterthought.
Your customer checks Amazon before they buy almost anything — including the products they'll eventually grab at retail. If your listings load slow, read messy, or lose the buy box to a rogue seller, you're leaking sales you already earned. As an Amazon marketing agency for CPG brands, we make Amazon work like your best-run store.
We fix the details that decide rankings and conversion: titles built for Amazon search, images that explain the product in half a second, A+ content that feels human, and clean brand control across every seller. Then we run Sponsored Products and Sponsored Brands campaigns tied to profitability — not just spend.
And we keep it maintained — daily checks, daily updates, clean reporting — because Amazon is a shelf that changes every single day. Your brand shows up the same whether someone finds you in a search bar, an ad, or your full Storefront.
Get an Amazon audit → E-Commerce Marketing
Amazon, Walmart, Instacart, Target, DTC — one brand, many carts, all connected.
Your buyer doesn't think in channels. They think "I need this," and they buy wherever it's easiest — which means your brand has to be sharp on every digital shelf at once. As an e-commerce marketing agency for CPG, we make every cart feel like the same store.
We shape product pages that help people decide in seconds: clean images, simple language, benefits that land immediately. Then we run retail media the way shoppers actually shop — Walmart Sponsored Search, Instacart ads, DTC retargeting — each tied to real sales goals, not platform vanity metrics.
Most importantly, we connect the channels instead of treating them as separate worlds: how Amazon lifts retail velocity, how social drives DTC, how paid search stitches the journey together. Everything moves as one system — tested, tracked, and built so your brand shows up with the same purpose anywhere someone chooses to buy.
Map your e-commerce system →What Clients Say About Us.
Strategic and tactical. They've devised an omnichannel approach for our business while executing the details flawlessly. Very transparent and collaborative.
It feels like a true partnership rather than a vendor relationship. Calendars, videos, and influencer activations are well thought out and on point — easy to work through from concept to approval.
Everyone we work with is creative, friendly, responsive, and flexible. We trust them so much that it sometimes feels as if they are working right alongside us.
They take great care to uphold the integrity of our brand and have succeeded in getting our ads in front of new and lookalike audiences. I would recommend their services wholeheartedly.
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Let's talk about how our CPG marketing team can help your brand grow next.
From first launch to category leader, we partner with CPG brands at every stage of growth.
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