Hello marketing nerds, today we will be talking about AMP or Accelerated Mobile Pages. As the web heads more and more toward mobile friendliness, page optimization for mobile devices has become a priority.
Faster mobile pages and better user experience increases returning users and new visitors to your site. AMP pages typically load in under one second and ads are optimized to be delivered in a non-intrusive manner. Gone are the days of slow and intrusive ads driving away visitors. This increase in user experience and content delivery speed causes an increase in conversions and sessions to your website and campaigns. For every second your web page takes to load on a mobile device conversion rates decrease by 12%.