Looking for a higher search ranking?
SEO (Search Engine Optimization) works through time and calculated methods. SEO is the process of a website getting Internet traffic from free/natural/organic search engine results.
Search engine optimization is also known as organic search.
Building an effective SEO strategy is a longer process than PPC. SEO can take longer because you literally build your way to the first page of search results by targeting keywords and creating a bot friendly website structure. For example, let’s say you own a general contracting business in Delaware, and you would like to be on page 1 for individual search results, such as “general contractor in Delaware” or “contractors in Delaware” or “build deck.” For Google to find you, your website needs to talk about those keywords in different places such as blogs, the home page, and even separate web pages just for those keywords.
For SEO to be succesful, multiple steps need to be taking not just some backlinks and clean looking website etc.. You cannot just write one blog with your target keywords in it an article and expect to show up on the first page. You need to keep repeating the same process over and over.