Looking for a higher search ranking?
SEO (Search Engine Optimization) works through time and calculated methods. SEO is the process of a website getting Internet traffic from free/natural/organic search engine results.
Search engine optimization is also known as organic search.
Building an effective SEO strategy is a longer process than PPC. SEO can take longer because you literally have to build your way to the first page of search results by targeting keywords and creating a bot friendly website structure.
Let’s say you own a general contracting business in Delaware, and you would like to be on page 1 for individual search results, such as “general contractor in Delaware” or “contractors in Delaware” or “build deck.” For Google to find you, your website needs to talk about those keywords in different places such as blogs, the home page, and even separate web pages specifically dedicated to those keywords.
For SEO to be successful, multiple steps need to be taken. It involves more than just adding some backlinks and creating a clean looking website. You simply cannot write one blog with your target keywords in it and expect it to show up on the first page. This process needs to be continuous and should be maintained on a regular basis.