Mealey’s Furniture

Digital Marketing & PPC Marketing

One of our retail furniture clients worked with various agencies before finding the right fit with our team at Cool Nerds Marketing. They were getting results from their digital marketing efforts with a previous agency but felt as though their campaign was rather plain and the results were a bit flat.

Seeking a qualified and Google Certified advertising partner, our client approached us with aggressive goals and no time to waste.

Increase paid traffic 2X within 6 months.

Maintain a steady monthly budget and reduce the average CPC.

Bring the right audience to the client’s website and promotional offers.

CLIENT PROFILE

A privately owned B2C retail furniture chain, headquartered in Pennsylvania, with several locations and decades of market presence was threatened by an increasing presence of national chain competition and flat advertising ROI.

STRATEGY:

With our in-depth understanding of Google AdWords and account management, we were able to apply our best practices and introduce several new components to the client’s campaigns, which allowed us to achieve and exceed our client’s expectations.

SUMMARY

With our in-depth understanding of Google AdWords and account management, we were able to apply our best practices and introduce several new components to the client’s campaigns, which allowed us to achieve and exceed our client’s expectations.

6.61x

Increase in conversions

40%

Lower Average CPC

2.25x

Increase in AdWords Clicks

Looking to increase traffic and reduce average CPC, Cool Nerds Marketing created and optimized entirely new search, display, video and highly segmented remarketing campaigns. With a combination of topic/interest targeting, ad extensions, ad experiments, and improved click through customer experience, we were able to achieve our goals in well under 6 months. After a month of testing, Cool Nerds Marketing made adjustments to the bids and drastically lowered the average CPC.

MONTHLY ADWORDS CLICKS: Within four months Cool Nerds Marketing increased AdWords clicks by 125%.

MONTHLY AVERAGE COST-PER-CLICK (CPC): After a month of testing, Cool Nerds Marketing made adjustments to the bids and drastically lowered the average CPC.

If you are tired of stagnant, boring digital marketing campaings that don’t resonate with your target audience, let’s talk nerdy.