Boutique in size, but extensive in their offerings, Incserv, is an incorporating company that provides their international clientele with Uniform Commercial Code (UCC) and other corporate services.

In 2016 Incserv was going through a rebranding process and seeking a partner that could work closely with their IT and marketing departments in designing a new website, invoice payment portals, and their client tax portal based off of the rebranding guidelines.

 

Previous Home Page

Cool Nerds Marketing was tasked with developing new information architecture for the redesign of the website.

The new design allows for easy navigation of the website, with an organized breakdown of their different services. The reorganizing of content was necessary to showcase a more modern, polished look with new features. Cool Nerds Marketing worked closely with Incserv in developing the overall color scheme of the website, with black and white photography and pops of color and clear calls to action.

 

New Home Page

Since Incserv‘s Snapshot client portal already had a complex backend framework in place that needed to be kept, Cool Nerds Marketing’s design team worked on layout designs for all the necessary webpages to be used as mockups for the portal’s front-end design. Like the previous public website, the client portal was also out-of-date and was found to be difficult to navigate. The new navigation and sub-navigation systems were designed to match the public website for an optimal user interface. The colors, typography, and elements throughout the portal were treated with the same visual aesthetics as the public website in consideration of brand identity guidelines of Incserv and Snapshot.

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